Harbiz raises $5 million to help fitness professionals

The deal has been led by Octopus Ventures.

One of the largest and most active venture capital investors in the UK and Europe.

It should be recalled that the company closed a €2.5 million financing round in May 2022, in which funds such as JME Ventures, Athos Capital and Enzo Ventures participated, which have now placed their trust in the company again, also entering the new round.
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Harbiz is an all-in-one SaaS platform for wellness professionals, such as personal trainers, physiotherapists, nutritionists, yogis, coaches, fitness studios, etc.

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But this was not its origin.

Harbiz, born as DudyFit, was a marketplace where personal trainers were connected online with clients.

This experience helped its founders to detect "the lack of digitalization and how traditional the systems with which these professionals worked were", so they decided to reorient their business and create the current platform, as Javier Ortega, COO and co-founder of the company, told EMPRENDEDORES.


The financing now raised by the company will be used to consolidate its international presence, with a particular focus on growth in the German and English markets.

In addition, the investment will be used to enhance its product-led growth (PLG) strategy of expansion, conversion and user retention.

The funds raised will also enable the company to continue to strengthen its product innovation, research and development in order to offer fitness professionals 100% online customer management.

One of the keys to innovation will be to integrate AI tools focused on improving the user experience.

"We are very happy to have reached this milestone for the company and to have a new partner such as Octopus Ventures, one of the most experienced venture capital with more experience and projection in Europe.

We are convinced that with the great team that makes up Harbiz and the support of our partners we will be able to meet our goals and become the global leader in our sector," says Mario Morante, CEO and co-founder of Harbiz.

"This round allows us to continue growing, improving the product and learning from the market to fulfill our goal of making Harbiz the biggest ally of all fitness and health professionals around the world," adds Ortega.

Today, the startup has a presence in more than 35 countries and serves more than 6,000 fitness and wellness professionals, serving more than 120,000 clients.